Festivals In Vietnam: Filling Up A Designer Hotel In Saigon

Festivals, regardless where they are held, are considerably fun events. In many ways, these festivals, both traditional and newer kinds of festivals especially in the digital age that we are living in right now, have the capability to draw a huge amount of crowd. That’s is the reason why festivals are one of the events that are undergo huge number of heavy and serious preparations that usually take up to 1 year before the actual date of the festival. In Vietnam, especially in the city of Saigon, the Vietnamese tourism sector, together with the city’s Ministry of Culture, Sports and Tourism has started implementing a new  tourism strategy which include the promoting the traditional festivals as an alternative measure to lure more tourists to visit the country. This new strategy, labelled as the Vietnam Tourism Development Strategy, will run up to the year 2020 as it is intended for the purpose of developing new tourism-related products for each region that have close relations to the said festivals. Assuming that this strategy works out positively, just imagine the number of vacationists that fill up a designer hotel in Saigon especially when there are festivals that are about to be held in the premises in the city.

One of the main reasons why Vietnam tourism officials are pushing promoting festivals as a tool to lure more tourist arrivals is that there are a grand total of 54 ethnic group in the country of Vietnam who have been holding various festivals and the officials are believing that each of the said festivals can become a potential tourist attraction. These festivals, according to tourism officials, can help create new products and recreate old products to make their vast line up of tourism-related products more attractive especially foreign visitors who make the super majority of the tourist visits throughout the country.  Promoting the traditional festivals in Vietnam will not only fill up a designer hotel in Saigon. If properly employed, Vietnam’s new strategy in luring more tourist arrivals will make sure that there will be a viable growth in the tourism industry. Most importantly, it will hugely help in preserving the traditional cultural values of the Vietnamese.

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Coke’s Packaging Transformation In Europe

Coca-Cola has announced that it is changing the packaging of all its flavors that include the original Diet Coke, Coke Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the recently launched Coke Life. The packaging will look the same but in different colors.

In a press release, Coke said that the packaging transformation is aimed at a “one-brand” strategy across Great Britain, Ireland, France, Belgium, the Nordics, Holland and Spain. Coke thinks that its brand extensions have become rather confusing. Each can or bottle will include a more unique description of its contents on the front side. For example, Coke Zero will display that it has zero calories and zero sugar content. On the other hand, the original Coke will not be including its ingredients on the front. It will simply display “since 1886”.

What is the idea behind this packaging transformation?

Coke wants its consumers to fully understand the benefits of its full portfolio because 5 in 10 consumers in the United Kingdom do not understand that Coke Zero has no calorie and sugar content. Coke has been subjected to heavy criticism because of the increase in obesity rates among people who consumed lots of sugary drinks. However, in Great Britain, Coke has been espousing a lot of initiatives that will promote healthy living.

Last year, Coke has launched a £20 million anti-obesity campaign that included free fitness classes. This is part of a separate goal that will encourage at least 1 million people in the region to become more active by 2020. It is not entirely clear how the packaging transformation will affect the healthy choices of consumers. The cans do not in any way look different from before and consumers hardly bother to look into the list of ingredients that the product contains.

According to Coke, the new cans and bottles will be presented in all its ads in Great Britain. The low or no sugar and calorie content will also be displayed in its final frames. The media investment for 2015 is expected to double compare to last year. Coke forecasts a 50% increase in its sales from the lower or no calorie range by 2020.

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