Festivals, regardless where they are held, are considerably fun events. In many ways, these festivals, both traditional and newer kinds of festivals especially in the digital age that we are living in right now, have the capability to draw a huge amount of crowd. That’s is the reason why festivals are one of the events that are undergo huge number of heavy and serious preparations that usually take up to 1 year before the actual date of the festival. In Vietnam, especially in the city of Saigon, the Vietnamese tourism sector, together with the city’s Ministry of Culture, Sports and Tourism has started implementing a new tourism strategy which include the promoting the traditional festivals as an alternative measure to lure more tourists to visit the country. This new strategy, labelled as the Vietnam Tourism Development Strategy, will run up to the year 2020 as it is intended for the purpose of developing new tourism-related products for each region that have close relations to the said festivals. Assuming that this strategy works out positively, just imagine the number of vacationists that fill up a designer hotel in Saigon especially when there are festivals that are about to be held in the premises in the city.
One of the main reasons why Vietnam tourism officials are pushing promoting festivals as a tool to lure more tourist arrivals is that there are a grand total of 54 ethnic group in the country of Vietnam who have been holding various festivals and the officials are believing that each of the said festivals can become a potential tourist attraction. These festivals, according to tourism officials, can help create new products and recreate old products to make their vast line up of tourism-related products more attractive especially foreign visitors who make the super majority of the tourist visits throughout the country. Promoting the traditional festivals in Vietnam will not only fill up a designer hotel in Saigon. If properly employed, Vietnam’s new strategy in luring more tourist arrivals will make sure that there will be a viable growth in the tourism industry. Most importantly, it will hugely help in preserving the traditional cultural values of the Vietnamese.