Joy, a startup in the wedding industry, aims to help future brides in this digital time while planning their wedding. After its launching from the Y Combinator, it was able to gather $4.5 million of seed funding.
Despite the opinion of many that the wedding industry is already a very crowded industry, Joy decided to launch this summer in order to brave the market. There are thousands upon thousands of wedding websites that can be found online but there are the most popular ones that have already established their brand such as TheKnot.com, MyWedding.com and WeddingWire. Despite the aims of these sites to provide assistance to the couple, there is still a chaos of services that has to be used in order to get everything ready for the big day.
What made Joy standout from the rest of them is that it has developed an assistive technology that integrates all the services and put them in one place – starting from the engagement, wedding and honeymoon. According to the co-founder of Joy, Vishal Joshi, there is a new addition to the program and it is a social media platform wherein all the people involved in the wedding planning will be able to share photos and converse with each other during the preparation and on the very day of the wedding.
The leading investors are Sierra Ventures and Matrix Partners. There are many other investors on the list including Fuel Capital, Joe Montana, Liquid 2 Ventures, Marc Pincus from Zynga, Matt Bellamy who is the lead singer of Muse and the former co-editor in chief of TechCrunch, Alexia Tsotsis.
This is the first time that Tsotsis has invested into any venture and she is a newlywed too. According to her, she decided to invest in the startup because she has seen how safe it is when it comes to the online wedding market. She claimed that there is no one-stop shop online when it comes to wedding planning where you will be able to access everything from the invitation, CRM, planning as well as guests’ management. Joy is a company that aims to provide the missing one-stop shop for couples who are planning to wed, either they are looking for Wedding Chair for Hire in Sydney or a flower supplier, which in return will give them peace of mind and joy while planning.