The American vocabulary showcases many words that goes perfectly with each other such as spaghetti and meatballs as well as peas and carrots but never have anyone heard about sales and marketing as a suitable pair. These two sectors are what sales force Thailand is good at.
Up until recently, sales and marketing does not go hand and hand and each has been always treated as a single entity. They might be tackled together at one point or another but never as a pair. This practice is now starting to evolve as various organizations find out that the two are more effective when executed as one rather as separate from one another.
Sales force Thailand is one perfect example of an organization that believed in the power of these two when executed together. These two are great sources of opportunities in order for a business to grow more in the industry.
One of the common mistakes that marketers often commit is not using the knowledge of the sellers when it comes to their customers. Marketing to a single person is quite different than having to access the intimate knowledge of the salespeople about their consumers as well as the challenges they are facing.
On the other hand, the most common mistake that sellers commit is not putting their entire trust on marketing. They do not believe that this alone will be able to have an impact on brand awareness. With a great team of marketers, the sellers will be able to perform efficiently and give higher importance to quality activities. This could also mean that they have to abandon priority activities and let marketing do its job of placing valuable leads in front of them.
Content is the key to the connection between sales and marketing, according to sales force Thailand. While the sales funnel model released by AIDA during the 19th century is still in use up to this day, marketing is no longer deemed to stay on top of the chain but it is important in every step of the journey of a consumer.