According to TRF or Thailand Research Fund’s director, Suthipun Jitpimolmard, there will be a gradual increase in the number of Chinese tourists that is arriving in Thailand. In 2009, the number was only 770,000, in 2016 it reached over 8.3 million and last year it has surpassed more than 9.8 million. This is good news for the hospitality department of the country including Bangkok boutique hotel because of the high rate of bookings.
Since the number of tourists coming to the local communities is expected to rise especially in the northern part, it is important more than ever for the country to understand their behavior and have a more improve logistics systems to utilize.
It is expected that in the years to come, Chinese visitors will be the number one source of market for tourists in Thailand. According to predictions, in 2020 there will be around 40 million tourists coming to the country and 12 million of them will be from China.
Based on the predictions made by the Tourism Authority of Thailand together with private sector, the number of tourists coming from mainland China will reach over 10 million for 2018. Majority of these tourists will be staying in local areas because of the tourism campaigns conducted by the government.
Mr. Suthipun said that in 2018 over 154 million of tourists from China will be travelling to foreign countries and it is expected that Thailand will continue to be the top destination for Chinese travelers.
He added that many Chinese are coming to Chiang Mai province due to Lost In Thailand, a Chinese movie that gained popularity in the country which aired in 2012. The film featured locations such as Chiang Mai and other areas in Thailand. A number of tourist attractions have been shown in the film which resulted to a flock of tourists.
Aside from local destinations, the capital remains to be an attraction for tourist. Accommodations such as Bangkok boutique hotel are happy with the number of guests booking with them, both in tour packages and individual tourists, which maintain their presence in the hotel and tourism industry.